A variety of “Ise GreenTea” from Mie prefecture are gathered at TakiTown VISON! “Ise GreenTea Festival in VISON” is being held until December 3rd
掲載日：2023.11.30
“ Ise GreenTea Festival in VISON ”will be held from November 29th (Wednesday) to December 3rd (Sunday), 2023 at VISON, a commercial complex located in Taki-cho, Taki-gun, Mie TakiTown. (Sponsor: Vison Taki Co., Ltd., Sponsored by: Mie Prefecture, Mie Prefectural Assembly Tea Industry and Tea Culture Promotion Association, Mie Prefecture Tea Industry Chamber)
During the period, tea producers in Mie Prefecture will gather together, and various types of" Ise GreenTea "such as deep steamed tea, kabusetea, and Japanese black tea will be sold, and stores inside VISON will use Ise GreenTea. Many limited menus and products will be available.
In this topic, we will tell you about Mie Travel Ambassador Caster Mami's participation in the press presentation held on the first day of "Ise GreenTea Festival in VISON", as well as details about limited products, menus, and experience events!
What is Ise GreenTea?
Ise GreenTea is tea produced in Mie Prefecture.
Did you know that Mie Prefecture ranks third in Japan in tea cultivation area, production volume, and production value, after Shizuoka Prefecture and Kagoshima Prefecture?
Ise GreenTea grown in Mie Prefecture, which is blessed with a rich natural landscape of mountains and the sea, has a mild sweetness and flavor that stands out due to the warm climate and mineral-rich soil.
In Mie Prefecture, which stretches from north to south, tea is produced in the northern regions such as Mizusawa, Suzuka, and Kameyama, and the southern regions such as Iinan, Iidaka, Watarai, and Odai.
What is “Ise GreenTea Festival in VISON”?
`` Ise GreenTea Festival in VISON'' is held to spread the word about Ise GreenTea 's history and manufacturing methods, while also spreading the word about its appeal.
During the event, tea producers in Mie Prefecture will gather at VISON and sell various types of tea such as deep steamed tea, kabusetea, and Japanese black tea, as well as processed products using Ise GreenTea.
The lineup of producers that will be selling is as follows!
Matsuda Seicha, Matsusaka Chari, Masayuki Hirochi, Kawahara Seicha, Hideo Hamada, Safety Re-Farm 88, Shinryoku Sabo, Ise Shonen, Nakamori Seicha, Kita Seicha, Shinsei Wataraicha, Tea Kobo Kahada, Yamaki Takahashi Seichaen, TEA'S TEA BOYS (tentative) *Titles omitted, in no particular order
Also, at participating stores within VISON, you can enjoy limited menus and products using Ise GreenTea!
Period: November 29, 2023 (Wednesday) to December 3, 2023 (Sunday)
Venue: VISON (672-1 Visson, TakiTown, Taki County, Mie Prefecture)
Ise GreenTea limited menu & products
The photo was held on October 29, 2023 “Mie Prefecture High School Students Sweets Contest” It was created by Ayaka Kitamura and Nana Otani, students of Mie Prefectural oka High School (TakiTown) who won the competition. Mousse cake using roasted green tea “Oise no Kaori” is.
At the "Ise GreenTea Festival in VISON", many Ise GreenTea flavors that can only be tasted during this period will be featured, such as this work being sold for a limited time at the popular patisserie "Confiture H" by pastry chef Hirohiro Tsujiguchi!
We will be introducing a variety of limited menus and products that use flavorful Ise GreenTea at each store!
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Confiture H
●“Oise no Kaori” 720 yen(*Takeout price)
Winning the Mie Prefecture High School Sweets Contest's highest prize, the Prefectural Governor's Award.
The beautiful purple cassis sauce in the center of the mousse brings out the aroma of hojicha.
The name comes from the scent of ``Hojicha'' that the two people from Ise felt in Oharai-Machi, Naiku of IseJingu Grand Shrine.
The ``Japanese'' taste of hojicha and the ``Western'' taste of mousse and cassis are fused together, and as you continue eating, each taste will change in harmony.
The mousse has many layers and is not only smooth but also has a fun texture.
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WARASHIBE Taiyaki Warashibe
●“Wano Taiyaki Ise GreenTea Anmi” 270 yen
Taiyaki stuffed with koshian paste made with plenty of Ise GreenTea powder.
Ise GreenTea is crispy on the outside and packed tightly inside.
The round shape is cute, but you'll also want to take a photo of the beautiful matcha color!
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Mariage de Farine
●“ Ise GreenTea black bean bread” 580 yen per piece, 290 yen half (*takeout price)
This bread is made with Ise GreenTea, Mikawa mirin, Yamamura milk, and black soybeans in the dough.
The flavor and depth brought out from the raw ingredients come from Mariage de Farine, a bakery run by pastry chef Hirohiro Tsujiguchi, who is particular about blending wheat from Mie Prefecture, which is ground in the store's stone mill, and carefully selected wheat.
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LE CHOCOLAT DE H
●“Ise Matcha” 380 yen
Bonbon chocolate made with luxurious Ise matcha.
As soon as you put it in your mouth, it melts gently and gives off the scent of concentrated Ise GreenTea and the deep and powerful flavor of cacao.
Once you try this eye-catching luxurious marriage, you'll never forget it!
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Additive-free store Ome
●“ Ise GreenTea confectionery Hojicha Yokan” 864 yen
●“ Ise GreenTea confectionery Gyokuro Yokan” 1,080 yen
Yokan made by Kawahara Seicha in Taki TakiTown, founded in 1896.
This yokan is made by kneading 100% tea leaf powder produced in Mie Prefecture into additive-free yokan and you can feel the flavor of tea.
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Toyono Yonezo Produced by AKOMEYA TOKYO
●“ISECHA 20 tea bags that can be used to brew water in your own bottle” 980 yen each
●“ISECHA 3 tea bags with 1 Mijumaru” 330 yen “4 types set” 1,320 yen
Ise GreenTea with the very popular Mie-supporting Pokemon "Mijumaru" design.
Since it is a tea bag type, you can carry it around in your own bottle or easily enjoy Ise GreenTea without a teapot.
Limited menu & events at AT CHEF MUSEUM
AT CHEF MUSEUM offers a variety of menus using Ise GreenTea.
There will also be a panel display where you can compare Ise GreenTea and learn about the history and types of tea.
Where should I participate in Ise GreenTea Festival? If you are in doubt, why not visit AT CHEF MUSEUM first?
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Ise GreenTea air-in ice
●“ Ise GreenTea air-in ice” 700 yen
A new type of dessert made with Ise GreenTea and air-in-ice that melts in your mouth.
At the recital, there was a performance that instantly solidified ice cream with liquid nitrogen.
Airy ice cream is also recommended as a winter dessert.
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Hojicha and Meyer lemon parfait
●“Hojicha and Meyer lemon parfait” 700 yen
A parfait that allows you to enjoy a variety of textures and flavors, with the aroma of roasted green tea and the sourness of Meyer lemon as its main ingredients.
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Spiced Japanese black tea
●“Spice Japanese Black Tea” 700 yen
A cold-brew Ise GreenTea leaves and flavored with cinnamon and cardamom.
While shopping at VISON, take a breather and enjoy the flavors and aromas that change depending on temperature and time.
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Comparison of Ise GreenTea
Drink and compare multiple types of tea from Mie Prefecture, a tea-producing region.
You can learn about the characteristics of each tea.
On this day, we sampled deep steamed sencha and kabusetea.
The color, aroma, texture, and taste vary depending on the production method and brewing method.
What kind of Ise GreenTea do you prefer?
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Learn about the history and types of tea
A panel display where you can learn about the types and history of Ise GreenTea.
If you taste it after knowing about it, maybe it will taste even better?
Please take a look.
Ise GreenTea experiences/events
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A course on how to brew delicious Ise GreenTea
A lecture on Ise GreenTea by an instructor affiliated with the Mie Prefecture Branch of the Japan Tea Instructors Association.
While learning about water and temperature, you can actually brew it in a teapot and taste it.
Of course you can also ask questions about tea!
Date: December 2nd (Sat) and 3rd (Sun)
Location: Cleansui House
Participation is free of charge/advance application (participation on the day is possible if space is available)
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Experiences and events held at Kei Tra Marche
● Ise GreenTea art experience class by Iinan High School art club
Dates: December 1st (Friday) 14:00-16:00, 2nd (Saturday) 10:00-12:00, 13:00-15:00
Apply on-site on the day (capacity is limited)
●“Hojicha making experience” by TEA’TEA BOYS
Date: December 2nd (Saturday) 4 times (approximately 20 minutes) from 11:00, 12:00, 13:00, and 14:00
Apply on-site on the day (capacity is limited)
●Sales of utensils for enjoying Ise GreenTea
Scheduled dates: December 2nd (Sat) and 3rd (Sun)
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Comparison of 3 types of Ise GreenTea
HAPPA STAND offers a set menu where you can enjoy sencha (morning tea), genmaicha (daytime tea), and hojicha (night tea) all at once.
We provide original YUNOMI to suit each OCHA.
1,000 yen including fresh sweets.
Date: November 29th (Wednesday) - December 3rd (Sunday)
Location: HAPPA STAND
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Hojicha mirin syrup tasting
At the mirin brewery "VIRIN de ISE" in Wavison, you will be able to sample "Hojicha Mirin" made from "HAPPA STAND" Ise GreenTea and mirin.
You will learn how to enjoy mirin while watching how it is prepared using rice from Taki Town, inheriting the traditional manufacturing method of Mikawa, TakiTown, the home of mirin.
Date: November 29th (Wednesday) - December 3rd (Sunday)
Location: VIRIN de ISE
Click here for an article that thoroughly explains access to VISON and each store!
