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recognized by the world
Matsusaka beef
The reason behind Matsusaka beef.

DELICIOUS MEAT
FROM MATSUSAKA

Matsusaka beef is one of Japan's three major types of wagyu beef and is highly rated around the world.
Have you experienced it yet?
Even if you haven't eaten it yet, you'll understand once you try it.
This is the reason why this branded beef is a branded beef.
Even if you are a purveyor, you will realize it by knowing it.
This is the depth of this brand of beef.

As an aside, in the local dialect of Mie Prefecture,
Matsusaka beef is called "Matsuakaushi" and "Matsuakagyu".
(I hope it becomes popular someday)
Let's call this the way you enjoy the deliciousness of Matsusaka beef.
#It's delicious!

What is Matsusaka beef?

Matsusaka beef is a heifer of the Japanese black breed.
A unique system from introduction of cattle to shipment
Registered in the Matsusaka Beef Individual Identification Management System.
Additionally, based on this system, we issue Matsusaka Beef Certificates and Matsusaka Beef Seals.
In order to deliver safe and secure Matsusaka beef to everyone,
In addition, to protect the reliable Matsusaka beef brand.
We are undertaking various initiatives.

WHAT'S MATSUSAKA BEEF


What is the specialty Matsusaka beef?

The specialty Matsusaka beef uses calves from Hyogo prefecture among Matsusaka beef,
This refers to cows that have been fattened for over 900 days in the Matsusaka beef production area.
In general, fattening cattle for a long time involves more cost and risk than usual.
Skilled farmers use secret craftsmanship techniques to raise each cow with care.
As a result, the number of locally produced Matsusaka beef produced is small.
Only 3-4% of all Matsusaka beef exists,
Due to its high rarity, it is called ``Matsusaka beef among Matsusaka beef''.

WHAT'S TOKUSAN MATSUSAKA BEEF

The reason Matsusaka beef is delicious. Part 1.

scent

Sweet and elegant aroma (Wagyu incense: the aroma of Wagyu beef when heated)


Matsusaka beef's Wagyu aroma is characterized by its sweet, rich and elegant aroma.
The strongest effect is felt when meat is placed in dilute salt water and heated at 80℃ for 2 minutes.
If the temperature is further increased, it will actually weaken, so
The taste can be enhanced when eaten with sukiyaki or shabu-shabu.
This has been revealed through research.

The reason Matsusaka beef is delicious. Part 2.

fat and texture

Healthy and high-quality fat, with a pleasant and mellow texture


The fat of Matsusaka beef is characterized by being rich in unsaturated fatty acids compared to other Wagyu beef.
This unsaturated fatty acid lowers bad cholesterol,
It is said to have the effect of thinning the blood.
In addition to health benefits, melting point (temperature at which fat melts)
Since it is lower than saturated fatty acids,
When you put the meat in your mouth, the fat melts, giving it a melt-in-the-mouth taste and smooth texture.
You can feel the deliciousness as expressed.

Matsusaka beef is
here
It's edible.

MATSUSAKA BEEF
EAT HERE

Ou Beef Store
Official website

We go directly to the producers and only purchase cows that we feel are good to see with our own eyes and hands. Please enjoy our special Matsusaka beef with its traditional taste and aroma.


767-15 Kubocho, MatsusakaCity City, Mie Prefecture T.0598-67-0298
OPEN 11:00~20:00
CLOSE Sundays and Thursdays (temporary closures may apply)

Gyugin main store
Official website

Founded in 1903. You can enjoy Matsusaka beef in a variety of ways, including sukiyaki, shiochiri, mizudaki, and amiyaki. Enjoy the finest Matsusaka beef at a Meiji-era beef hotpot restaurant.


1618 Uomachi, MatsusakaCity City, Mie Prefecture T.0598-21-0404
OPEN 11:00~20:00

dream ocean
Official website

We operate this restaurant with the idea that we want as many people as possible to enjoy truly delicious food, and we have received a lot of support from all over the country.


254-1 Inakicho, MatsusakaCity City, Mie Prefecture T.0598-61-1129
OPEN Weekdays 11:30~15:00/17:00~21:00
Saturdays, Sundays, and holidays 11:00~15:30/17:00~21:00
CLOSE December 31st, January 1st, 2nd, 3rd

Meat entertainment Nishimura
Official website

A long-established store founded in 1978. We welcome everyone with luxurious meat dishes such as sukiyaki, shabu-shabu, and yakiniku. We cook and deliver Matsusaka beef to our customers in a way that brings out its soft meat and rich flavor.


261 Miyamachi, MatsusakaCity Mie Prefecture T.050-5596-4926
OPEN 11:00-14:00/17:00-22:00
CLOSE Monday (temporary closures may apply)

Matsusaka Maruyoshi Kamata Main Store
Official website

This is a Matsusaka beef butcher shop and a directly managed restaurant. We also have menus and souvenirs that allow customers of all ages to enjoy Matsusaka beef.


239-2 Kamatacho, MatsusakaCity City, Mie Prefecture T.0120-298-044
OPEN 10:00~21:30
CLOSE Wednesday

Founded in 1891. This is a Matsusaka beef specialty store that is loved by famous people. The ``sukiyaki'' prepared by the waiter at the perfect time is exquisite.


1878 Nakamachi, MatsusakaCity City, Mie Prefecture T.0598-21-1188
OPEN 11:30-19:00
CLOSE 4th Tuesday of every month (varies depending on the month) January 1st and 2nd

beef club noel
Official website

This beef restaurant is run directly by a butcher. Please enjoy the taste of Beef Club Noel, which has been loved by locals in Matsusaka for many years.


25 Kyomachi, MatsusakaCity City, Mie Prefecture T.0598-26-2988
OPEN 11:30-14:15/17:00-20:45
CLOSE Thursday


Matsusaka beef is
here
Can buy.

MATSUSAKA BEEF
BUY HERE

Ou Beef Store
Official website

We go directly to the producers and only purchase cows that we feel are good to see with our own eyes and hands. Please enjoy our special Matsusaka beef with its traditional taste and aroma.


767-15 Kubocho, MatsusakaCity City, Mie Prefecture T.0598-67-0298
OPEN 11:00~20:00
CLOSE Sundays and Thursdays (temporary closures may apply)

Kitamura Foods Co., Ltd.

This is a wholesale specialty store for Matsusaka beef loin.
We provide fresh Matsusaka beef upon request.


308-2 Okurodacho, MatsusakaCity City okurodacho T.0598-21-9228
*Not sold in stores. If you would like to purchase Matsusaka beef, please contact us above.

Maruyuki Butcher Shop
Official website

We have a wide variety of meats for sukiyaki and shabu-shabu. We will do our best to accommodate a variety of requests, such as those with more marbling or less fat.


148-9 Minato-cho, MatsusakaCity Mie Prefecture T.0598-26-2988
OPEN 8:30-18:00

Marunaka Main Store
Official website

Founded 70 years ago in the home of Matsusaka. We operate our own farm directly in Iinan-cho MatsusakaCity, the birthplace of Matsusaka Beef, and provide the authentic taste of Matsusaka Beef to everyone.


1843-6 Nakamachi, MatsusakaCity City, Mie Prefecture T.0598-21-1121
OPEN 8:00~18:00
CLOSE Sunday

Matsusaka Maruyoshi Kamata Main Store
Official website

This is a Matsusaka beef butcher shop and a directly managed restaurant. We also have menus and souvenirs that allow customers of all ages to enjoy Matsusaka beef.


239-2 Kamatacho, MatsusakaCity City, Mie Prefecture T.0120-298-044
OPEN 10:00~21:30
CLOSE Wednesday

Matsusaka beef map

MATSUSAKA BEEF MAP