Yokitsuzuke Miyazakiya is a long-established pickle shop in IgaCity! Enjoy the traditional taste that has continued since the first year of Keio! [Anshin Mie Ria Excellent Store]

▼Table of contents
・What is the long-established Yokitsuzuke Miyazakiya in IgaCity, which was founded in the first year of Keio?
・The idea of ``making use of what has been inherited'' regarding tradition
・Another specialty, the winter flavor of the Iga Basin, “Hinona-zuke”
- Countermeasures against infectious diseases begin with a change in employee awareness!
·summary

Yokitsuzuke Miyazakiya is a long-established restaurant in IgaCity that was founded in the first year of Keio.

Yokonzuke Miyazakiya is a long-established pickle shop that has been in operation for six generations since 1865, and continues its tradition to this day. The ``wooden barrel'' in which yōhōzuke is pickled, which is the most important part of making it using the traditional method, is inhabited by the ``divine bacteria'' that are essential for fermentation, and has been used with care for over 100 years. I guess it continues.

This time, this facility was selected as an "Anshin Mie Ria Excellent Store", so we interviewed it!

A method of passing on tradition: “Making use of what has been inherited”

When we say ``preserving tradition,'' we tend to think of ``not changing anything,'' but at Miyazakiya, we try to preserve tradition by ``utilizing inherited traditions in a way that fits the current times.''

From this idea, we came up with ``Pickles and Liver Pickles Dressing'' and ``Tamari Soy Sauce Ice Cream.'' Especially in today's young families, pickles are rarely eaten, and new products like this are being developed to give such people an opportunity to learn about their traditions.

In addition, we have created many other hit products such as ``Kurowassan'', bagels and biscotti, which take advantage of Miyazakiya's traditional strength, that is, ``the taste of fermented soy sauce'', and amaze the people who eat them. .

Another specialty, the winter flavor of the Iga basin, “Hinona-zuke”

This is another specialty, "Hinona-zuke". The packaging is familiar in the northern part of Mie Prefecture, and I have known it well for a long time.

This product, which has a crispy texture and a brightly colored appearance, is a limited edition item during the winter season, and is also a great gift for the New Year.

In 1957, an Antarctic research team went on a field trip with the store's Yokitsuzuke, and we'll also introduce a valuable commemorative photo taken by the captain holding up a Yokitsuzuke flag in front of the Showa base. I received it.

It was very useful for Antarctic expeditions because it lasted for a long time even without a refrigerator and did not freeze.

Countermeasures against infectious diseases begin with a change in employee awareness!

A non-contact thermometer and hand sanitizer are installed at the entrance, and disinfectant, anti-scattering sheets, and acrylic plates are set at the cash register and tables inside the store, so of course the basic measures are in place. Efforts have also been made to alert people with signs, call out to others, and maintain social distancing.

However, what Miyazakiya places most emphasis on is not creating rules for customers, but above all, improving manners from the customer's perspective. ``Customers' awareness of etiquette is evolving day by day, and we do everything we can to respond to that in any way we can!'' President Miyazaki himself passionately said.

summary

How did you like “Yokizuke Miyazakiya”?

Not only do we continue to make traditional manufacturing methods, but we also propose new products using Yohkizuke in order to convey the essence of its taste to modern people and young people today. The story about being the successor to the company was truly memorable.

If you're in the Iga-Ueno area, be sure to try Yokitsuzuke Miyazaki-ya, a place where traditions and infectious disease prevention measures are well-preserved! With a lineup of products that are fun for young people, you're sure to be intrigued.

Photography model & reporter: Mie Prefecture PR Ambassador Nachapo