Cutting-edge hospitality with digital tools!
掲載日：2020.10.06
In recent years, as smartphones have become popular among a wide range of age groups, digital technology has also developed significantly, and they are used in a variety of tourism situations, such as collecting information and making reservations before a trip, and sharing travel memories through SNS. It has been. Furthermore, the use of digital technology in tourism is evolving further, with apps improving the convenience of transportation and developing new online tourism experiences.
Mie Prefecture has actively used smartphones and SNS to promote hospitality that incorporates digital technology. Furthermore, during the current coronavirus pandemic, the use of digital tools has become extremely important as a measure to prevent infectious diseases.
Many businesses within the prefecture are already working on both hospitality and infectious disease control measures using digital tools. We will introduce cutting-edge examples of this.
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〇Safe and secure trip special site
〇Enjoy Mie Activity! ~Let's make fun memories in Mie Prefecture, which is rich in nature~
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〇Safe and secure trip to Mie! Tourism New Normal Special Feature
〇Enjoy Mie Prefecture with a long-term stay! Workation special feature♪
〇New mobility service development ~Enjoy moving around Mie Prefecture with peace of mind~
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〇We have created a collection of case studies for promoting the new normal of tourism in Mie that will give you hints for continuing to create safe and secure tourism!
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Efforts to create a safe and secure tourist destination promoted by all of Mie - Introducing Mie's tourism new normal promotion project -
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Akafukumochi (IseCity)
Ise specialty "Akafukumochi". The long-established store, which has been around since the Edo period, was forced to temporarily close due to the coronavirus pandemic, and is still trying through trial and error to find a way to serve customers that avoids the Three Cs. Introducing our efforts to deliver traditional sweets while adapting to new lifestyles!
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Ebiya (IseCity)
For more than 100 years since its founding in the Taisho era, this long-established restaurant has preserved the local flavor in Oharai-Machi-cho, IseJingu Naiku Monzen-cho, and is evolving its hospitality by incorporating various digital technologies. AI congestion prediction and online walking. Introducing "Ebiya", which is developing services using new digital tools!
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<Infectious disease control coverage report>
Ise hospitality created through the combination of tradition and innovation Ebiya initiatives using digital tools
Hinodeya Seika (KomonoTown)
Due to the decrease in tourists and business closures due to the new coronavirus infection, the famous confectionery "Yunohana Senbei" also has a large amount of inventory. What saved the crisis was the connections between people and the continued dissemination of information on social networking sites such as Instagram. Introducing the efforts of Hinodeya Seika, which uses digital technology to find opportunities even in times of crisis!
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<Infectious disease control coverage report>
Buy “Yunohana Senbei” online and enjoy the feeling of traveling using digital tools from “Hinodeya Seika”, which is expanding into the world
Fairfield by Marriott Mie Mihama/Mie Odai (MihamaTown / OdaiTown)
Fairfield by Marriott Mie Mihama stands alongside Michi-no-eki "Park Shichirimihama" in front of the world heritage site Kumano Kodo Hamakaido. Fairfield by Marriott Mie Odai stands alongside Michi-no-eki "Okuise Odai" in OdaiTown, home to the Miyagawa River, the clearest stream in Japan, and the Osugidani Valley, one of the three major canyons. Rather than just rushing forward, enjoy the charm of the area through Michi-no-eki. Fairfield by Marriott, the base for the new travel style "TRIP BASE STYLE" proposed by Sekisui House and Marriott International, has opened in MihamaTown and OdaiTown. Introducing the latest travel base where you can discover the unique charms of Mie while staying comfortably with cutting-edge digital technology and Marriott's warm hospitality!
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<Infectious disease control coverage report>
Slow travel with digital. Fairfield by Marriott, a new travel base that allows you to enjoy Mie even more through Michi-no-eki
Kamoshika Dogu Store (KomonoTown)
Komono-cho, KomonoTown is a production area of Banko-Yaki, which has been producing tableware and food-related utensils since ancient times. We want to convey the lifestyle culture that we want to preserve for the future from this land and deliver happiness through the dining table by manufacturing tools to convey it, and we are making high-quality products while also utilizing new online tools such as Instagram. Introducing "Kamoshika Doguten", which continues to work on!
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Making your time at home more enjoyable during the coronavirus pandemic: ``Kamoshika Dougu Store'''s online and real-life combined efforts
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