What is Ise's famous Akafukumochi? Introducing the types of Akafukumochi mochi with a history of over 300 years!
掲載日：2022.09.12
We will introduce the Ise specialty "Akafukumochi" in detail, including not only Akafukumochi, but also other products such as Akafukumochi zenzai, AkafukuIce, Tsuitachi-Mochi, Shiromochi and Kuromochi, and the history leading up to the current Akafukumochi.
Article production / Tourism Mie Editorial Department
▼Table of contents
What is Akafukumochi?
Akafukumochi mochi was born over 300 years ago.
The name ``Akafuku'' comes from the word ``Sekishin Keifuku,'' which is said to have the meaning of ``rejoice in one's own happiness and the happiness of others with a sincere heart like that of a baby.' Akafukumochi.
These words express the state of mind of those who visit Ise Grand Shrine: ``Let's do our best with a pure heart and rejoice in the happiness of that person as if it were our own,'' as we walk along the approach to IseJingu. It is said to represent
History of Akafukumochi
Akafukumochi mochi is a rice cake with ``bean paste'' on top of it, but did you know that the ``an'' has not always been the same as it is now?
When it was first created in 1707 (Hoei 4), about 300 years ago, it started out as salted bean paste, but in the mid-18th century, during the Edo period, it changed to brown sugar, and for the next 200 years it was made with brown sugar. It seems like it is.
So, when did it become what it is today? In 1911 (Meiji 44), Akafukumochi was created using white sugar, which was still valuable at the time, for "an" to suit the taste of Empress Shoken. When I presented the mochi, Empress Dowager Shoken seemed to really like it.
Since then, Akafukumochi mochi using white sugar has been made as ``Homare no Akafukumochi'' to this day.
About shape and molding work
Speaking of the shape of Akafukumochi mochi, it is very distinctive. In fact, it is modeled after the babbling stream of the Isuzu River that flows through the sacred precincts of IseJingu, with the three lines on the bean paste representing the clear stream, and the white rice cake representing the pebbles at the bottom of the river.
Although the company has a history of over 300 years since its founding, the shape of Akafukumochi Mochi remains the same as when it was first established.
By the way, Akafukumochi for souvenirs are made in factories, but Akafukumochi for in-store dining is made by hand.
At Akafukumochi main store, you can watch the craftsmen known as ``mochi irashi'', who have been trained for over three years, making mochi at a fast pace (until around 3:00 p.m.).
Types of Akafukumochi
Here we will explain in detail the types of Akafukumochi mochi and seasonal products.
Akafukumochi
In addition to the standard ``folding box'' containing 8 pieces, you can choose from 4 types, including the ``mining box'' containing 2 pieces, which is a small box that is perfect for organizing items.
The 2-pack ``Minmeibako'' is easy to give out, so people often buy 10 or 20 boxes at a time!
Minato box 250 yen, tax included
Folded box of 8 pieces 800 yen, tax included
12 pieces 1,200 yen (tax included)
20 pieces 2,000 yen, tax included *
*20-piece packs are only sold at the main store, Naiku branch, and Isuzugawa store (purchase at other directly managed stores is possible by advance reservation)
white mochi black mochi
Shiromochi Kuromochi contains 4 each of ``black mochi'' with a simple brown sugar flavor and 4 ``shiromochi'' made with white azuki beans.It has the rich sweetness of brown sugar and the refreshing sweetness of white azuki beans. Features.
At the beginning of 2021, when it was released with the hope that people could enjoy it at home during the coronavirus pandemic, with few opportunities to go out, it was only sold online, but now it can be purchased at all directly managed stores.
Shiromochi Kuromochi (4 white mochi, 4 black mochi 1,000 yen, tax included)
In addition, Akafukumochi, Shiromochi and Kuromochi can be purchased online, so even if you can't go to the store, you still want to try them! If so, why not try purchasing it?
*Purchases cannot be made in areas where it takes more than 2 days from the time the product is shipped until it arrives.
*For both Akafukumochi and Shiromochi and Kuromochi, the expiry date changes to ``2 days including the manufacturing date'' during the summer, so you will no longer be able to order them through home delivery services.
*Please see the Akafukumochi website for stores that carry it and other products.
Akafukumochi Zenzai
"Akafukumochi Zenzai" (600 yen, tax included) available only in winter in the store
We use Dainagon adzuki beans, which have a fluffy texture that doesn't fall apart when boiled.
It contains two piping hot square mochi that are baked after receiving your order, and has a gentle and elegant sweetness that will warm your cold winter body!
The salted kelp that cleanses your palate is also the best♪
AkafukuIce
"AkafukuIce" (600 yen, tax included) available only in the summer in the store
It has become a summer tradition, and many people come to the store just for AkafukuIce.
AkafukuIce was started in 1961 (Showa 36) at the Futami Branch for the beachgoers of FutamiuraBeach, and the strained bean paste and rice cake inside are actually Akafukumochi AkafukuIce. Special product for you!
The color of the matcha honey is beautiful, and it goes perfectly with the strained red bean paste inside and the rice cake!
The sales period for Akafukumochi Zenzai and AkafukuIce is subject to change, so please check the Akafukumochi website before going out.
Tsuitachi-Mochi
In Ise, many people wake up earlier than usual and visit the shrine on the 1st of every month to express their gratitude for the safe month they have had and to pray for a safe month ahead. .
The `` Tsuitachi-Mochi'', which is made to entertain the pilgrims on the first day of the month, incorporates the seasonal feeling into the technique cultivated with Akafukumochi Mochi, and is sold on the 1st of every month except New Year's Day, and the contents change every month. It is characterized by changing.
Started in 1978, the sale is limited to one day only, so it is crowded from early morning with people looking for Tsuitachi-Mochi.
The article below explains how to purchase Tsuitachi-Mochi.
Where is Akafukumochi main store located?
Walking down Oharai-Machi Street from IseJingu Grand Shrine Inner Naiku, you will find Akafukumochi Main Store in front of the entrance to Okage-yokocho.
It has a solid appearance, and the signboard with the word "Akafukumochi" written in large gold letters is the landmark.
Many people stop and take pictures of the historic main store building, which has been around since the Meiji era, and this alone is worth seeing.
At the main store, you can not only purchase Akafukumochi mochi as souvenirs, but you can also eat it leisurely inside the store.
In front of the counter, there are three large vermilion stoves that are used to boil water for making tea.
A scene unique to the main store is the sight of customers entering the store one after another, drawn in by the steam and the rich aroma of roasted green tea.
Since ancient times, the steam and aroma have been a sign of hospitality for visitors to Ise, saying, ``Please come and have some tea with me.''
This stove can be seen at Akafukumochi stores in IseCity, but the one at the main store is the only one that is still in operation for actually boiling water!
It is an annual event to repaint it this bright vermilion color at the end of every year.
In addition, there are tatami-style seats and veranda seats in the store, and the veranda seats, which are recommended by the store staff, allow you to relax and enjoy the view of the Isuzu River flowing in front of you.
Akafukumochi store
0596-22-7000
5:00～17:00
Open all year round
"Akafukumochi Isuzukawa store" adjacent to Naiku parking lot
The Akafukumochi Isuzukawa branch is located next to Naiku parking lot in Ujiurata, about a 10-minute walk from the main branch.
It's adjacent to the parking lot, so it's perfect for a break before heading home. The interior of the store is spacious, with benches facing the courtyard and a folding screen depicting the bustle of Akafukumochi Store at the time of its founding, so you can enjoy Akafukumochi at your leisure.
Akafukumochi Isuzugawa store business information
- address
- 1-11-5 Ujiurata IseCity
- business hours
- 9:00 (Cafe weekdays 10:00~) ~ 17:00
- Holiday
- Open all year round
What did you think
I'm sure many of you eat it as a souvenir, but it's even more different when you eat it in the local atmosphere!
If you come to Ise, be sure to try Ise's famous Akafukumochi Mochi♪
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