Matsugyuyaki won the Monde Selection Gold Award for the second consecutive year! I went to Takekidoan to eat Matsusaka's new specialty!

In response to such requests, we would like to introduce Matsusaka's exquisite sweets, ``Matsugyuyaki.'' What is this enchanting sweet that won the Monde Selection Gold Award?

In search of Matsugyuyaki, I visited Chikki Doan, located along Route 42 in MatsusakaCity.
The brown and green color scheme of the store is very impressive, and just looking at it from the outside gives me a sense of excitement.

Not only do they sell Matsugyuyaki, but you can also enjoy lunch and coffee here.
The interior of the store is filled with bamboo accessories, as the store name suggests, ``Bamboo'' Kidoan. The desk and floor were all made of bamboo!
The store has a calm atmosphere, and the smell of bamboo and coffee fills the store, giving you a gentle feeling.

This bamboo lampshade was handmade by Mr. Takemoto, the owner of this shop and the director of the attached Machikado Museum.
Zodiac signs are engraved on the surface, and a gentle light surrounds the store.

Hanging in the store is Ise Katagami, a traditional craft from Mie Prefecture. Both the color and design match perfectly with the atmosphere of the store.
You can really feel the curator's care in each of the exhibits.

Next, we will introduce bamboo wallpaper that makes use of greenery. The contrast with the brown sooty bamboo that is scattered throughout the store is very beautiful, and it is an accent that gives a refreshing impression to the warm store.

This is Mr. Takemoto, the museum director who kindly welcomed us.
It seems that he started this shop with a passion to liven up Matsusaka.
Always smiling and good at making things exciting. I realized that Mr. Takemoto's passion and personality that gets along well with everyone is what creates the warmth of this store.

Director Takemoto, who spares no effort, has received numerous awards. When I list them, there are so many.

・Matsugyuyaki (Anbutter): Monde Selection 2019/2018 Gold Award
・Matsugyuyaki (Matsusaka beef shigureni): Monde Selection 2019/2018 Gold Award
・Matsusaka Beef Cookies: Monde Selection 2019/2018 Gold Award, 2017 Silver Award, 2016 Bronze Award
・Matsusaka Tea Cookie: Monde Selection 2019/2018 Silver Award
・Itsukinomiya Cookie (cookie with hijiki): Monde Selection 2019 Silver Prize

*The interview date is October 2018. After that, we have added the 2019 Monde Selection award results.

Matsugyuyaki is evolving day by day, and expectations are only increasing.
Now, let's order!

When you hear “Matsugyuyaki”, do you think it’s steak? Grilled meat? You might imagine this, but it's actually a sweet with Matsusaka beef as its motif.
On the neck is a gleaming bell from Norinaga MotooriNorinaga, a native of Matsusaka. Inside is plenty of red bean paste made from domestically produced red beans.

A fascinating cross section full of red bean paste!
The dough is very moist. The dough wraps around the smooth red bean paste, adding a chewy texture as an accent.
Also, although you can't tell by looking at it, there is butter in the center of the red bean paste. The gradation of sweetness and umami is excellent and will leave your mouth feeling happy.

This is the limited time only (October) pumpkin matsugyu grill.
Compared to the standard one above, it is less sweet. You can really feel the sweetness of pumpkin. By the way, next month will be sweet potatoes. It seems that the limited time products will be updated every month, so it might be a good idea to visit Takekidoan in anticipation of new products.

You can also try the Matsusaka Beef Matsusaka Tea Cookies, which won the Monde Selection Gold Award. This product was created based on customer requests and is perfect as a souvenir since it lasts for a long time.

Matsusaka beef cookies are a nice accent with the sweet and spicy taste of Matsusaka beef shigure.
Matsusaka tea cookies have a strong tea aroma and can be enjoyed with both the sense of taste and smell.

It goes perfectly with grilled pine beef, cookies, and coffee. How about taking a break with a cup of coffee in the afternoon on your day off? A cup of coffee costs 300 yen.

A coffee break is nice, but I was told that you can have lunch for just 1 coin (500 yen). Value for money! Grilled Matsugyu is a very stylish dessert after a meal.

Chikkidoan has delicious food and a nice atmosphere, but on the second floor there is something called the Machikado Museum.
Director Takemoto has been working on bamboo crafts since 1998, when he lived in IseCity, and there are many bamboo crafts made at home and abroad, including his own works, on display.
Admission is free, so feel free to stop by after eating.

Bamboo indirect lighting illuminates the Machikado Museum. It feels very warm. The characters "happiness" carved into bamboo are very tasty and nice. I felt that the director's thoughts were put into it.

This doll is also made of bamboo and made by digging bamboo. It is very interesting to express the flutter of clothes using bamboo fiber. It is surprising that it is made from a single piece of bamboo.

Bamboo keyboard and mouse. It has a completely different appearance from the plain keyboards and mice that you usually see.
In fact, Director Takemoto's main job is the president of a software company. This is a collection unique to Director Takemoto.

The director's strong belief is that everyone gets along well. It was warmly expressed with the word peace.

Please stop by Takekidoan and experience the delicious sweets and warmth.

[Takekidoan: Basic information]

Address: 1056-5 Ekibeta-cho, MatsusakaCity Mie Prefecture
Phone number: 0598-23-2340
Closed: Every Monday
Business hours: 8:30 AM to 5:30 PM
access
Car: Approximately 15 minutes on the general road from Ise Expressway “Matsuzaka Inter”
Public transportation: Approximately 15 minutes by taxi from Kintetsu/JR Matsusaka Station

*The interview date is October 2018. After that, we have added the 2019 Monde Selection award results.