Recommended content for you

[Ended] Win gorgeous prizes such as Matsusaka beef! “Wealthy Merchant Town Matsusaka Campaign 2022” is underway! !

掲載日:2022.10.25

*The Rich Merchant Town Matsusaka Campaign 2022 ended on December 4, 2022. thank you very much.
There will be a digital stamp rally and photo campaign where you can win luxurious prizes such as Matsusaka beef, digital illumination of nationally registered cultural properties, and a premium tour where you can experience Matsusaka beef and Matsusaka tea on board the Shimakaze and Hinotori trains. “Matsuzaka, the town of wealthy merchants 2022” is currently being held.


Overview of Matsusaka, the town of wealthy merchants 2022


The highly popular fall tourism project "Matsuzaka, the town of wealthy merchants" will be held for the first time in three years.

This year, a project will be held with the theme of ``Luxurious hospitality, relaxing moments, and enjoying high-quality Matsusaka''!

``Matsuzaka City Digital Stamp Rally'' where you can win more luxurious prizes than ever before, ``Photo Campaign with Gosho Koban'' where you can win original 10,000-ryo boxes and 1,000-ryo boxes, ``Oshokaku Digital Light-up'' inside the Matsuzaka Castle Ruins, Matsusaka Beef The ``Matsuzaka Premium Tour, the town of wealthy merchants,'' where you can enjoy Matsusaka tea and Matsusaka tea, will be held.

On this page, we will explain the projects being implemented in the Matsusaka Campaign, a city of wealthy merchants.

Let's go to Matsusaka and enjoy Matsusaka at a great price!


Matsusaka Digital Stamp Rally Special, the town of wealthy merchants


The wealthy merchant stamp rally is popular every year because you can win gorgeous prizes, but this year it will be held as a contactless digital stamp rally!

① Visit tourist facilities and target shops and read the QR code with your smartphone

② Just answer the survey and collect 3 stamps!

You can win gifts that let you enjoy Matsusaka, such as special product sets containing Matsusaka tea, MatsusakaCotton, etc., Matsusaka beef, etc., on the spot by lottery (no chance of losing!)

Implementation period Until Sunday, December 4, 2022
stamp rally page https://agent.jafnavi.jp/noLookPC
Lottery venue Matsusaka Tourism Exchange Center (1658-3 Uomachi MatsusakaCity)

Oshokaku (Nationally Registered Tangible Cultural Property) Digital Light-up


For a limited time only, you can enjoy the digital illumination of Sakura Shokaku (*), a nationally registered tangible cultural property, and the garden in autumn colors!

*Constructed when MotooriNorinaga former residence was relocated to the Matsuzaka Castle Inkyomaru ruins, and opened as a tea ceremony venue in 1988.

Normally, you can enter Sakura Shokaku with a joint ticket with MotooriNorinaga Memorial Museum, but it is free only during the opening hours!


Implementation date December 2nd (Friday), 3rd (Saturday), 4th (Sunday), 2022
Implementation time From 17:30 to 20:00 (until 19:30 on the last day)
Admission fee Free (If there are a large number of visitors, the number of participants may be limited)

Matsusaka Campaign Premium Tour, the town of wealthy merchants


During the campaign period, we will conduct a premium tour that will take you to Matsusaka on the Kintetsu Limited Express ``Shimakaze'' and ``Hinotori.''

You can enjoy a limited tour to enjoy a tea ceremony at the former residence of a wealthy merchant, the Takegawa family, or a guided tour to experience Matsusaka beef and Matsusaka tea, complete with a Matsusaka tea souvenir.

≪Tour details≫

*Travel prices are per adult departing from Kintetsu Nagoya Station. All courses come with a souvenir (Matsusaka tea).

*Only plans that can be booked as of the end of October are listed.

① A private tea ceremony for wealthy merchants: Gengensai and Takekawa Chikusai's tea ceremony (with guide)

Implementation date October 15th (Sat), November 12th (Sat), 26th (Sat), 2022
Recruitment personnel Five people
travel fee 63,600円


② Senriki free plan (individual course) to enjoy Matsusaka beef yakiniku in the home of Matsusaka

Implementation date October 1, 2022 (Sat) - December 4, 2022 (Sun)
Recruitment personnel From 1 person
travel fee 9,980円

Photo campaign at Gosho Koban


If you take a photo of the original Gosho Koban distributed free of charge at participating facilities with products purchased at Matsusaka, you will be entered into a lottery to win an original Manryobako (Matsusaka beef worth 10,000 yen x 5 people) or an original Senryobako (MatsusakaCotton worth 1000 yen) x50 people) will win!

Manryo Koban Award
Click here for application form

Senryo Koban Award
Click here for application form

Implementation period From October 1st (Saturday) to December 4th (Sunday), 2022
Special page https://matsusaka-info.jp/recommend/detail/41011130.html

kintetsu hiking


The tour will be about 8km long with the theme of ``Walking through the charming castle town of Matsusaka, the town of wealthy merchants, and visiting the goshuin stamps to bring good luck and fortune.''

Participation is free, and the first 100 people will receive a pack of Matsusaka tea!

Implementation date Saturday, December 3, 2022
Reception time 10:30-12:30 (Reception location: Matsusaka Station (North Exit))
courseMatsusaka Station → Yakumo Shrine → Mt. Atago Ryusenji Temple → Matsusaka Tenjin Sugasoji Temple → Matsusaka Shrine → MotooriNorinaga → Matsuzaka Castle Ruins → Mikuriya Shrine → Mt. Okadera Mountain Tsuishimatsuji Temple → Matsusaka Station
Benefits The first 100 people will receive a Matsusaka tea pack as a gift.

What did you think

The autumn tourism project ``Matsuzaka, the town of wealthy merchants'' is very popular every year. There's plenty to see, including a digital stamp rally and photo campaign where you can win gorgeous prizes on your smartphone, as well as a limited-time digital light-up!

Please take this opportunity to visit Matsusaka.

Matsusaka Campaign 2022, the town of wealthy merchants
Click here for details

Page Top