Step into the past in the most well preserved post town on the route to Ise Jingu

For more than 1,000 years, Japanese people have been making the pilgrimage to Ise Jingu, the most sacred shrine in Japan. In the Edo Period, post towns were established along the Tokaido Road route between the ancient capital of Edo (now Tokyo) an...

Learn the art of traditional kumihimo weaving at Kumi no Sato.

Kumihimo are traditional crafts that are made by braiding dyed silk thread into beautiful accessories. The colorful braids were historically used to fasten the obi (sash wrapped around the waist) of a kimono and as accessories on samurai armor. T...

Enjoy exclusive and exquisite Iga Beef at one of Mie’s most popular sukiyaki restaurants

Mie Prefecture is famous in Japan for producing delicious beef under strict conditions. The most well known is Matsusaka Beef, which can be found around the country in upscale restaurants and meat shops. The other famous locally raised beef is Iga...

Learn to Make Sanma zushi and Mehari zushi in Kumano City

Experience one of the culinary traditions of the Kumano region by learning how to make Sanma zushi(sushi) and Mehari zushi(sushi) with local experts who will show you the hospitality that Mie Prefecture is famous for. Participants will make their ...

AMA DIVING EXPERIENCE AND SEAFOOD BBQ - Have an Underwater Adventure with a Female Ama Diver and Feast on Fresh Seafood

The all-female Ama divers of Mie Prefecture are famous throughout Japan. Their traditional practice of free diving to collect shellfish and seaweed from the bountiful sea around Shima and Toba has continued for thousands of years. The Ama Diving E...

EXPLORE OSUGIDANI WITH A MOUNTAIN HERMIT - Spend a Day in a National Park with an Expert Guide

Mie Prefecture is home to the UNESCO Eco Park Yoshino-Kumano National Park, where you can visit numerous waterfalls, hike deep into the untouched forest and enjoy the spectacular views of the Osugidani Gorge. A local hermit with an adventurous...

The Lustrous Center of the Pearl Universe: Mikimoto Pearl Island

In 1893, Kokichi Mikimoto harvested the world’s first cultured pearls. But that’s the end of the story. He trudged on through a harsh life to get there. Now, Mikimoto Island stands as a testament to his perseverance and to the kingdom he created.

Hidden Treasure of the Ninja Village! Iga Beef at Nikaku Shokudo

Kyoto, Tokyo, Nara... these places are fine and dandy, but I can honestly say I’ve had more fun in Iga City than anywhere else I’ve visited in Japan. The whole place is covered in ninjas and ninja paraphernalia! But on this, my fourth visit to thi...

Yokkaichi Nighttime Factory Views: the Glittery Gorgeous Side of Heavy Industry

The phenomenon of factories gaining popularity as nighttime sightseeing spots has brought tourists and photographers to many industrial areas in Japan. And it’s agreed that Yokkaichi City’s views are top tier. Walking through the area makes you fe...

Three World Heritage Sites～Two Days in Kumano:First day～

It’s rare that you can visit three world heritage sites in a single day, even more rare to be able to visit three within 30 minutes! Join me on my trip to Kumano, Mie where I explore the old and discover the new!

Visit the Toba Sea Folk Museum and Discover the World of AMA

Set in heavily forested, low-lying hills, the Sea Folk Museum boasts a wide range of sea and fishing items on display, and is an amazing source of information and insight into the AMA (diving women) culture of Japan.

Fast and Furious: Rainbow Sports Drift

Leave the roller coasters and other rides that restrict your movement and get Fast and Furious while travelling at speeds of up to 70 kilometers per hour at Rainbow Sports go kart circuit in Kuwana, Mie! With your friends, your colleagues or ev...

Special Campaign in Mie Makes For Fun Trip in Kumano

My recent trip to Kumano, Mie Prefecture turned out to be as great as I hoped, but also ended up being a little sweeter than I had expected. I discovered Mie's special campaign that gives away all sorts of treats and discounts for participating i...

Matsusaka Beef via Conveyor Belt at Isshoubin! Japan's "Top Three" Wagyu Brands — Specifically Matsusaka Beef

There is only one other name in beef that one may dare utter in the presence of a god like Kobe: Matsusaka! Matsusaka cattle go through a very unique process to produce the highest-quality beef possible. Isshoubin has the same appeal as other yaki...

Matsusaka City and Momen：The Hottest Styles of the Japan of Yore Never Go Out of Fashion! Try on the Elegant Attire Made of Matsusaka Momen

We’re here to talk about “momen”. This is the extremely high quality cloth that really put Matsusaka on the map ages ago. We’ll tell you everything you need to know concerning momen. You can get suited up in a classic striped momen kimono.

Tokaido: Old Golden Route in Japan. Touring Sekijuku and Akari Candle Shop

It lies along the Tokaido, an ancient road that travelers of the past used to move between Kyoto and Edo (present day Tokyo). Towns like Sekijuku were vital places for trade and for weary travelers to get a bit of respite. I took my time strolli...

Mehari-zushi, a favorite dish of the people in the Kumano region of southern Mie. Flavored sushi rice wrapped in Takana mustard leaf deliciousness!

When in the Kumano region of Mie prefecture it is only appropriate that you eat like the locals do. Come with me as I travel to the very southern tip of Mie and eat a local favorite. Mehari-zushi is flavored sushi rice wrapped in pickled Takana mu...

The 48 waterfalls of Akame, Ninja training experience - Let’s take a trip back in time

I was so excited about going on the hike and participating in the different ninja challenges. I felt like a kid in a candy store, and was unable to sleep the night before due to all of the excitement.

Mie prefecture is home to some of the most famous Japanese sake breweries in Japan! Wakaebisu Brewery: Craft Sake Good Enough to be World Leaders

Take a trip inside one of the most famous sake breweries in Japan! Wakaebis Brewery has more varieties than any other brewery in Japan and has served sake to world leaders during the G7 summit in Ise. Step inside a world of crystal-clear water, ...

Let's play with your family! An acquisitive journey of visiting theme parks.

An acquisitive course for family to go on a theme-park-hopping and play fully. It is a course with variety of entertainment such as amusement parks, outlet malls, flower gardens, illuminations, picking strawberries, and circuits.